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ELECTROLUX

The Electrolux Group is a Swedish manufacturer of home and professional appliances. According to the company, it sells more than 40 million products to customers in 150 countries annually. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under brand names like Electrolux, Germany's AEG, Italy's Zanussi, Australia's Kelvinator and, in the US, Eureka and Frigidaire.[2]

Electrolux was founded in 1910 as Elektromekaniska AB, and changed its name to Elektrolux after merging with Lux AB in 1919. The merger with Lux was brokered by the Swedish entrepreneur Axel Wenner-Gren.  The legal name spelling was changed to Electrolux in 1957. The company was organized as a holding company in 1928 and during the 1970s grew rapidly under the leadership of Hans Werthén.

In North America, the Electrolux name was long used by a vacuum cleaner manufacturer, founded by a Swedish businessman who emigrated to the U.S. In 1998, that company transferred its rights to the trademark in North America to the Electrolux Group, and now operates under the name Aerus LLC. Following the return of its trademark, Electrolux of Sweden added a new line of Electrolux home appliances for sale in the U.S. and Canada.


Visit Electrolux's website here.


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